KLIMOR at The MCE 2018 Fairs in Milan2018.04.11
On 13-16 March 2018 in Milan KLIMOR for the first time presented its own brand product offer at one of the biggest and most important fairs of the HVACR industry - Mosta Convegno Expocomfort (MCE). KLIMOR's presence on the MCE 2018 was an important element in the implementation of its strategy of intensifying its export activity, including entering new, prospective markets.
This year's 41st edition of MCE attracted a record number of nearly 2.5 thousand exhibitors and 200 thousand visitors - representatives of the HVACR industry from all over the world. KLIMOR's debut on the Milan trade fair arena met with great interest from the trade community, as evidenced by the high attendance of visitors at the stand presenting the offer of ventilation equipment.
In Milan KLIMOR presented, among others, the newest compact control panel from the new KLIMOR EVO series, which will appear on the Polish market in the second half of this year. The 30 sizes of EVO air handling units adapted to the optimal air velocity in combination with the use of highly efficient energy recovery systems, including renewable energy sources, inverter technology and EC, will allow us to offer our customers a product that meets the stringent requirements of ECOdesign.
– Mostra Convegno Expocomfort fairs fitted perfectly into the chosen strategy of intensifying the company's business activity on the international arena - says Ewa Pilarska, Marketing and PR Director in the Klima-Therm Group - and she adds - Positive experiences of an image nature, but most of all great interest in our products in Milan, and earlier also at the AHR Expo in Las Vegas and Chicago, prove that the trade fair, as a form of direct promotion, is an effective and worthwhile tool supporting the introduction of new air conditioning brands on absorptive but highly competitive foreign markets.
In October, as a continuation of the project, KLIMOR will appear among the prestigious Chillventa exhibitors in Nuremberg as part of its participation in the world's leading exhibitions of the refrigeration, air-conditioning, ventilation and heat pump industries.